Fendi is an Italian fashion house best known for its "baguette" handbags. It was launched in 1925 as a fur and leather shop in Rome, but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director. In the past 85 years, this Italian designer has grown from a small luxury fur and leather shop to a multinational brand. Working alongside renowned kids fashion producer Simonetta, Fendi has created a range that reflects the innovative principals and ties to traditional craftsmanship. Fendi kids line enhances the opulent mainline range with its pastel colours, soft fabrics and the iconic FF logo. After having debuted with the spring/summer 2011 kids fashion collection, Fendi presents its first Fendi kids winter collection. Fendi kids winter collection is a mix different styles, graphic elements and multicoloured patchwork.